Spreading the word far and wide!

In a world where every business is competing for attention getting your business name out to potential customers and clients is a difficult task.  Advertising is expensive and if it is not properly targeted you can literally be throwing money away.  A comprehensive marketing strategy that targets your audience and sends a concise and compelling message is critical.  While there are many strings to your marketing bow, corporate merchandising can play an important role in keeping your company at the forefront of your client’s mind and getting market traction in areas where it may currently be lacking.

Traditional print and broadcast advertising is transitory - your potential clients see or hear it for a brief moment and then they move on.  It is undoubtedly an important tool in sparking people’s interest and a useful way of attracting attention that will hopefully inspire your customers to take some form of action, whether that is purchase your product or go on line to look for more information.  But effective corporate merchandising is designed for longevity and for building a personal relationship with your customers. 

Traditional corporate gifts like pens, mugs, key rings and mouse pads have been around for a long time and there is a good reason for that - they work!  Printing your company name on a useful item can keep your business name in a client’s mind and ensure that your name readily comes to mind in a potential referral situation. 

Pens are a fantastic piece of corporate merchandising, they are useful and they are always changing owners.  People don’t lose pens because they fall through the cracks in the pavement, they lose them because an unattended pen is just asking for a new owner and someone is always happy to oblige.  A branded pen keeps advertising your business with every new owner it acquires.  It is truly the gift that just keeps on giving and all for an extremely low price. 

Post-it-notes are another inexpensive piece of corporate merchandising that can spread your message far and wide.  Not only do they end up on paper that can be circulated throughout an office environment - they are often stuck in highly visible areas such as computer monitors and pin boards.  People are drawn to attractive, well designed objects so taking time to create an eye catching design on your post-it-notes will help ensure they are widely used. 

Well designed and useful corporate merchandising has the potential to be an extremely cost effective way of getting your brand right into your clients’ hands and keeping it there day after day after day.

Leanne Winter, Director, Prodigy Merchandise & Workwear